Digital transformation is one of the most complex but yet fundamentally necessary projects that all organisations and successful businesses need to go through in order to survive in this digital era. To deliver effective transformation it involves developing understanding of business requirements and stakeholder relationships, cumbersome business processes, IT resource capabilities and an appreciation of the complexity of intrinsically linked network of systems.
Our experience at Sony on their digital transformation programme to completely revamp the convoluted games publishing process from 180 applications to one centralised Product Information Management (PIM) system enabled Sony to implement a new streamlined global digital platform for the play station store. We played an instrumental role in not only aligning all downstream technical requirements with the digital content pipeline but also provided a source of inspiration and motivation to decentralised development teams in order to truly enable digital change.
But Digital transformation is not just about implementing new technology. This is actually in some ways the easy part of the project. The real challenge is how to adapt to the change it brings. The real challenge is adapting the existing processes from both a business operational view and technical view. True digital transformation is about enabling successful change through all parts of the business operations and understanding the impact on the Operational, Legal, Security, Procurement, Financial, Marketing, and Customer Service functions. True transformation is about leveraging technology to enable these functions to operate more effectively and efficiently.
If you would like some expertise to guide you through your digital transformation programme feel free to get in touch
